December 2019 • Macworld 13$46 billion in revenue. (And, as a side note, the
gross margin for Apple’s services in 2019 was $
billion, more than that revenue from fiscal 2016.)
At this point, it would be a far bigger shock
if Apple didn’t blow past that goal next year.
Cupertino’s push into services this year has been
strong, with Apple News+, Apple Arcade and
Apple TV+ joining Apple Music, iCloud, Apple
Care, and so on. In the wake of those initiatives,
the biggest question is whether Apple plans on
focusing on beefing up its current offerings or
just continuing to launch new services.
Given that Apple TV+ is just now launching
and Apple Arcade is only now reaching the pointApple TV+ and The Morning
Show (starring Jennifer Aniston
(left) and Reese Witherspoon
(right), with Apple CEO Tim Cook)