Popular Mechanics - USA (2019-07-Special)

A / In addition

to the robust

website, Skida.

com, customers

can peruse

the downtown

Burlington store

for the current

season’s patterns.

B / Though the

brand started

on skis, Prevot,

joined here by

friend Evan Booth,

loves to ride her

bike on Vermont’s

trails.

C / Prevot bal-

ances chill rides,

like this one with

friend Sarah Loya,

and competing in

enduro mountain

bike races, which

have timed down-

hill sections. “It’s

been blowing up

the last few years.

People are so

enthusiastic.”

D / Prevot

bounces between

tasks at the office.

Here, she helps

assemble pre-

loaded gift boxes.

E / It’s important

to Prevot to have

a company culture

where employees

can get outside,

especially after

a busy winter.

So she adopted

a policy from

another local

business, Burton

Snowboards, of

half-day Fridays

all summer long.

F / Most of the

Skida operations

happen from one

building. Including

fulfillment. Here,

employee Dave

Connors searches

for the right hat.

C

D

E

F

@PopularMechanics _ July/August 2019 57