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FORTUNE.COM // DECEMBER 2019
Keeping Up With the Conways She’s a top adviser to the Presi-
dent, and he can’t stand the guy. With West Wingers reaching
for—or dancing with—the stars, we expect Kellyanne Conway
and her husband, George, to stop airing their grievances on
Twitter, opting instead for a starring role in their own piece of
Mark Burnett–produced reality TV.ROSALÍA
SINGER
Brush up on your
Catalan. Barcelona-
born flamenco artist
Rosalía will make the
crossover in 2020.SMINO
RAPPER & SINGER
This St. Louis native
combines skillful
rhyming with melodic
singing wrapped in a
neo-soul package.LASHANA LYNCH
BRITISH ACTRESS
You’ll be seeing her
as “Nomi,” an agent
who inherits the 007
moniker in the 25th
James Bond movie.CHRISTIAN PULISIC
CHEL SE A FC & U.S. MEN’S
The 21-year-old
American’s goals will
help Chelsea finish
second in the English
Premier League.RISING
STARS
T YLER PERRY CONQUERS
THE (ENTERTAINMENT)
WORLD!
Viacom may have lured
writer, director, producer,
and actor Tyler Perry
away from Oprah’s OWN
with one of the most
lucrative megadeals in
history, but it’s Viacom-
owned BET and the public
that will reap the rewards.
Expect more than just
Madea; Perry is launching
original programming,amplifying overlooked
talent, and giving BET+—
a new premium stream-
ing service—a serious
competitive edge.FLAPPERS AND JAZZ
Get ready, old sport.
The ’20s are back for- In the centen-
nial of the era of F. Scott
Fitzgerald, prepare for
Great Gatsby–inspired
ad campaigns, parties,
and playlists (“Green
Light” by Lorde, anyone?).
Marketers will do all they
can to ensure the decade
kicks off with a roar.WHO RUN THE WORLD
Simone Biles has
already cemented
her place as the most
decorated gymnast of all
time, but the 22-year-old
isn’t slowing down yet,
as she’s poised to defend
her crown in Tokyo in
the women’s all-around
competition. Expecta-
tions are equally high for
Katie Ledecky, one of the
world’s top swimmers
amid a deep bench for
the U.S. swim team.
And the U.S. Women’s
National Team is still
riding high after winning
the 2019 World Cup, but
they’ll be in comeback
mode on the Olympic
soccer pitch after a
disappointing fifth-
place finish in Rio.TALE AS OLD AS TIME
If history is a guide,
there is nothing Acad-
emy members love
rewarding more than
a movie about their
industry. (See Argo, La La
Land, The Artist.) So this
awards season, keep an
eye on Quentin Taran-
tino’s Once Upon a Time
in ... Hollywood for Oscars
glory. Not only does
the ninth film from the
unconventional director
have a solid shot at Best
Picture, but Tarantino
could finally garner a win
for Best Director.The Roaring 2020s
The first year of a new decade sets the cultural
tone for the next 10. These are the stars,
trends, and pop culture moments Fortune is
predicting for greatness in 2020.
Fortune
Crystal Ball