Black White Photography - UK (2019-11)

(Antfer) #1

60
B+W


SECTION 1: THEMES TO CONSIDER
If you’ve not considered looking critically at a cultural or historical
venue, make a start by visiting a local museum, stately home or estate.
Use your camera to make visual notes of any or all of the following.

We are surrounded by buildings, artefacts and clues to the past.


If you’re interested in exploring cultural history with a critical eye,


why not give our latest project a go? Tim Daly is your guide.


timdaly.com All images © Tim Daly

TECHNIQUE THE HERITAGE INDUSTRY

PROJECTS
IN VISUAL
STYLE

O


f course, there’s no such singular thing as
the heritage industry but the phrase is an
interesting way of thinking how museums
and heritage centres present the past for
our reception. Although we’ve all studied the
basics of history at school, it’s interesting to
note that our past is continually being re-evaluated and presented
back to us through new objects, collections and renovated sites.
Sometimes, the grim realities of the past are mediated and

sanitised into a more palatable version of events for visitors today.
In fact we could think of our cultural history as an ever-changing
narrative where former official collections are now competing
for footfall with the booming industries of tourism, retail and
selfie-taking thrill seekers.
How one culture presents its past in the present day can be a
really interesting topic for a visual project, so for this assignment
we will be exploring different concepts, approaches and ideas
around how the past is presented to us today.

1 VISUAL MERCHANDISING 2 CULTURAL PROJECTIONS
Many cities with a rich cultural heritage and tradition invested heavily in
classical statuary and symbolic public spaces, such as this example of the
famous Adam and Eve sculpture in Florence’s Boboli Gardens. Grand civic
monuments such as these tell you a lot more about a society’s aspirations
and how they wanted to project themselves as sophisticates.
In addition to remembrance and celebration, public sculpture in all
forms can also communicate complex notions such as confidence,
creativity and cosmopolitanism. Visit your nearest city and see if you can
find and document examples of civic sculpture. What do they tell you
about the city?

In the high street many luxury retail brands use a special form of visual
merchandising that adopts the look and feel of a museum display.
Conditioned as we are to thinking only artefacts of high cultural
importance are displayed in vitrines and cabinets, arrangements such as
this example, deliberately play around with our perceptions of rarity, value
and price. Do some research into high-end brand window displays and
see if you can find examples that evoke a heritage feel. On location, play
with your framing and shoot examples with and without branding or price
tag. See if you can capture the essence of luxury in your images. Shops
that sell ultra high value goods often have very few objects on display.

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