Content by the Buzz Business
OPINION
INNOVATION IS
AN ATTITUDE
Any person, in any situation, can have
an idea that revolutionizes the world
and changes that which seemed
unalterable. We all are aware of the
need to adapt to an increasingly
changing context, and that is what
innovation is all about – about changing
the rules of the game and building a
new foundation on which to create a
future that is yet unknown.
The question is: how do we apply this
to our daily business? True innovation
has to produce a positive effect
on society, arising with the aim of
changing the world, or at the very least,
a part of it. In business, technology has
been impacting all levels and plays a
decisive role in innovation. Yet not in
the sense of an area of a company,
but rather as a transversal concept
that permeates each department. In
fact, when a business decides to set
up an innovation department, or worse
still, leave it in the hands of a single
individual, innovation dies.
The biggest uncertainty surrounding
any innovation is that you never know
where a great idea is going to come
from. Just ask the person who came up
with the lollipop by attaching candy to
a stick and calling it “Chupa Chups.”
Great ideas are the brainchild of
individuals, but teamwork is required
to carry them out. We must promote
an environment based on cooperation
and knowledge sharing, with the aim
of breaking down internal boundaries
and encouraging open, collaborative
innovation. And if we want to break the
mould and think outside the box, we
must break down silos, be creative and
come up with what seemed impossible
or unachievable.
The automotive sector is now facing
major challenges, but the biggest one
is how to make mobility friendlier,
more efficient, more sustainable
and safer. We are becoming more
than just car makers; we are offering
mobility to people, which in the
end means freedom. This is a huge
responsibility, and it is still too early to
say what the future of mobility will be
like. But one thing is certain, namely,
that the automotive sector is going to
play a key role in its conception.
The road to innovation offers endless
possibilities. Just look at how an
artist like Rosalía has taken the
international music scene by storm
by revolutionizing something as
traditional as flamenco. How did she
do it? With attitude. And that is exactly
what innovation is – attitude.
_
Luca de Meo
President of SEAT
WE ARE OFFERING
MOBILITY TO PEOPLE,
WHICH IN THE END
MEANS FREEDOM. ”
INNOVATION
OPINION
