Time - International (2019-12-02)

(Antfer) #1
Time December 2–9, 2019

EXPERIMENTAL


FULLY RECYCLABLE SNEAKERS


Adidas FUTURECRAFT.LOOP

Upon first glance, these
sneakers, while notably
stylish, look no different
from any other high-end run-
ning shoes. The innovation
comes once you’re done with
them. Instead of throwing

the sneakers away, you can
return them to Adidas so
100% of each shoe can be
reused to create future gen-
erations of FUTURECRAFT
.LOOP shoes. It took more
than seven years of research,

including developing new
technology to build the shoes
out of a single material with
no glue or solvent. James
Carnes, vice president of
global brand strategy at Adi-
das, says the FUTURECRAFT

.LOOP is meant to be a first
step to “clean up some of
the environmental impact
that we create through our
massive product creation
every year.” But you’ll have
to wait to get your hands
on them; they’re still in the
beta- testing phase, and the
tentative schedule for public
consumption isn’t until


  1. —Madeleine Carlisle


The
shoes are
made out of a
single material and
contain no glue
or solvent

Future
generations of
the shoe will
vary in color and
design as they’re
recycled

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2019


THE 1 0 0


BEST


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