Bloomberg Businessweek - USA (2019-11-25)

THEONE BloombergPursuits November 25, 2019

...witha silkeyemask

fromDerekRose

Photographby

HannahWhitaker

Go Gently

Into That

Good

Flight...

Scientists use the
term “Goldilocks
zone” to describe
Earth’s distance
from the sun, where
conditions are just
right for habitable
life. The best sleep
mask would be
the same—not
too tight or too
loose and, if we’re
being honest, not
boring but also not
at all silly-looking.
London-based Derek

THECOMPETITION

• Frette,anItalian
  linencompany
  startedin
  1860,offersan
  understatedall-
  whitesleepmask
  ($65)madeof
  400-thread-count
  cottonsateenthat’s
  availablethrougha
  partnershipwiththe
  St.Regishotel.


• The$298Restore
  travelkitfrom
  Lunya,a 5-year-old
  women-focused
  brandoutofLos
  Angeles,comes
  witha long-sleeve
  shirt,tank,leggings,
  socks,anda jumbo-
  sizecotton-blend
  sleepmask.
  
  
  • Witha decadent
    printingold
    andblackthat’s
    designedlikethe
    plinthofanancient
    Greektemple,
    the$275Versace
    LaCoupedesDieux
    silksleepmaskis
    theonetobringto
    yourauditionfor
    thenextChristian
    Greymovie.It’s
    sucha head-
    turner,thebiggest
    threattoyourrest
    mightbeother
    passengersasking
    youaboutit.
  
  
  
  

THECASE

Whypaytopdollar

fora sleepmask

whenthey’re

includedinmany

airlines’first-class

amenitykits?For

one,theBrindisiis

solightit feelsas

if there’snothing

onyourface.And,

crucially,it stayson

throughthenight.

It’snotthelargest

maskavailable,but

its gentle, firm

Rose, a purveyor of

high-end “off-duty

clothing” since 1926,

has figured out how

to make a one-size-

fits-all eye covering.

The $100 Brindisi 42

mask is gently

padded and crafted

entirely from Italian

silk—its name comes

from the historic

port on the Adriatic.

Plus, it has an elastic

strap that isn’t too

constricting.

structure is

incredibly smooth

and soft, plus

surprisingly

effective at blocking

light for its size.

There are more

sedate designs

in solid navy and

gray, but the coral

reef illustration

(pictured) conveys

luxury without being

gauche. $100;

derek-rose.com

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