JASON DROHNREGISTRANT EMAIL LIST AUTOMATION
Not everyone who signs up for a webinar is going to be able to make it.
It’s a lot worse than it used to be. Roughly 50% of signups will actually
attend. Of those, only about 30% of signups will stay on through the end
of the webinar. So, immediately you know that of 1,000 people who
signed up, there's going to be 500 attendees, 300 will be present during
the call to action, and of those, a certain percentage are going to buy. If it
is a $97 product, about 30% of them are going to buy. If it is a $197
product, about 15% are going to buy, and if it's a $497 product, about 4%
are going to buy.
So, if you're promoting a $97 product, roughly 900 people won’t have
bought; 700 people won't even know what the product is; and 500 people
didn't see your presentation at all.
So, with that understanding, let's look at how you send out your post-
webinar emails.
Your email series is going to be pretty boilerplate. Webinars are one of
the easiest ways of building responsive email lists. The majority of
people don't buy, and half don’t attend, which means you have to email
them with the replay link, as we talked about earlier. When they open up
the email, they click the link, and they watch the replay on their own
time. Use the list you generated for your webinar, import it into Constant
Contact, a business-oriented email marketing provider, OfficeAutoPilot,
which is by far, my favorite, or InfusionSoft, which is a lot like
OfficeAutoPilot. Their features are very similar, but their email
deliverability isn't quite as good.