CONVERTThe solution is ideally going to be story based. The idea is you had a problem,
you found a way to overcome it, and now you want to change the world by
revealing your solution. You need to make your prospects feel that you really
want to give them the solution to their problem.
Be sure to include social proof or what other people think about you as a result.
It can be Facebook comments, emails, testimonials, anything that shows
prospects that you have already helped others. You want to transition from the
story, then the solution, and then into credibility all in story form. It all needs to
be emotion based. You’re engaging the emotional side of the brain, not the
logical side of the brain. You can do so by telling stories, and the logistical bit
will come later.