JASON DROHNOFFERS
Before we get crazy into making sales offers and selling stuff, let me describe
exactly what an offer is in your prospect’s mind.
An offer is anything that requires an action from someone.
- Clicking a video play button is someone accepting an offer.
- Clicking a link in your email message is someone accepting an offer.
- Filling out an opt-in form is someone accepting an offer.
- Purchasing something is someone accepting an offer.
So, whenever you want someone to do something, you’re making them an offer.
That includes asking for their email address, phone number, clicking a button or
link, or signing up for anything.
And ultimately, making a purchase online.
There is a lot more psychology that goes into it than just putting something for
sale online.
You need to convey how your product solves a problem... What features and
benefits a customer receives in buying from you... How it’ll make their life
easier...
There’s a lot that goes into it.
First though, let’s talk about what you can sell online.