BOOK TITLEWhat To Offer
There are lots of things that you can sell online. Some will work in your market.
Some won’t.
You need to ask yourself what your customers will value AND what you have
the ability to create, have created for you, or buy the rights to.
Most people in the digital world think of ebooks and video courses when it
comes to products. However, a growing number of business owners are moving
toward physical goods, thanks to Amazon’s FBA program and sourcing portals
like Alibaba.
In the scheme of things, an offer is an offer regardless of how you slice it.
Here are some blanket categories that you can think of selling:
- Digital products - ebooks, video courses, membership sites, audio
programs - Software products - mobile apps, hosted software (software as a
service or SaaS), downloadables, plugins, and extensions - Physical products - shippable, manufactured goods
- Coaching and Consulting - group training, individual coaching, in-
person consultation - Events – seminars, conferences, workshops, bootcamps, masterminds,
paid webinars, online summits - Local services - legal, accounting, financial planning, insurance,
contracting, remodeling - Affiliate products – selling someone else's product or service to get a
commission
It’s ok not to know at this point. You’ll need to figure it out before you build out
a funnel, but this chapter was written for exploratory reasons as well :0)