PRICING
Pricing is an important component of your product. There are different prices
that work better depending on the type of product you’re putting out there. You
want to make pricing clear in your sales letter. I am going to share with you
what is working really well right now as far as pricing with different products.
First, it’s advisable that you use a big, orange Add to Cart button, like you can
find on Amazon. The button that I use and have a lot of success with can be
found all over the Internet. Just do a Google search on it. The Add to Cart
button should stick out to your prospect, so they know exactly where to go when
they decide they want to buy your product. The Amazon style button works so
well because millions of people have purchased off of Amazon before. They
know what they’re looking for when they want to purchase something, and the
button stands out.
The button should link to your shopping cart. Depending on what cart you’re
using, the button can take you to 1ShoppingCart, ClickBank, JVZoo,
InfusionSoft, SamCart, or what have you. We will discuss shopping carts later
in the book. Along with your big orange Add to Cart button, it’s advisable that
you show a higher price crossed out with a lower cost underneath, so people
think they are getting a deal, which really they are.
Low end, front ends followed by a higher-priced upsell are working. You can
charge $37 for a product initially, which will entice prospects. They buy the $
product, and then you sell them the $97 product as a one-click up sell. That
upsell pricing model works particularly well. On upsells, every increment
should be about three times as much in terms of pricing.