CONVERTwe’ve found that oftentimes a report or a guide will get cheaper, higher quality
leads than a video ever will.
In the next chapter we'll talk more about how to create a report to use as a lead
magnet.
- Cheat Sheet or Process Map
I love process maps, because they cut through a lot of BS real quick. More to
the point – your prospects will love process maps even more!
In a lot of instances, the sequence of events is what trips people up when they’re
trying to accomplish a certain task, be it setting up a website or editing a perfect
black and white photo.
By outlining a complicated process and breaking it down into small, easily
understandable chunks you’re doing your folks an incredible service. They’ll
know that you:
- Have the process down to a science (increasing trust...)
- Are able to perform that process for them or teach them how to do it
themselves
Both of those outcomes lead to more sales for you, in a very short amount of
time!
- Software
Software was what I was meant to do with my life, and I’m just now finding that
out.
One of our software applications is TimeSlots, a sales call scheduling software.
It has a 14-day free trial. I don’t need to tell you how awesome that is for
getting us leads! You can see it at timeslots.org.
The beauty of software is that its core function is to solve a problem for users,
instantly. Plus, there’s an immediate gratification element to it that can’t be
matched.
The best way to turn your software into a lead magnet is to have a Free Trial set
up. They get full access to all of the features of your software, and after 7 days
or 14 days they need to join to keep using it.
- Checklists
Much like process maps, checklists are awesome tools for describing a set of