CONVERT
Typically, what I’ll do is look for Creative Commons or royalty-free images that
correspond to the sections of my report, and drop them in.
One thing you do want to make sure to include is a picture of yourself! Your
readers want to learn more about you, and there’s no better way of fostering a
bond than including an image of yourself.
- Export as a PDF
In Step 2, we listed several different word processors you can use to write your
report. Each of them has the functionality of exporting your document as a
PDF.
PDFs are the standard when it comes to reports. They lock the editor so that a
reader can only read what you wrote, and Adobe Reader (the program that opens
up PDFs) is on almost every computer known to man.
Plus, your more technologically proficient readers will be able to put their PDF
on their Kindle, iPad, or Android tablet, and consume your content from there.
Not to mention, with Amazon Kindle and iBooks getting so popular, ebooks and
digital files have more value associated with them. That’s a good thing in the
mind of your prospect!
7: Upload Your PDF to Share Online
The last step is to upload your PDF online somewhere, so you can share it by
posting a link.
There are a lot of ways to do this... You can upload your PDF to Dropbox.com
and share it with a public link. You can upload it to Google Drive and give it a
public link. You can upload it to your server with an FTP program such as
FileZilla.
Or, my favorite, you upload your document as a media file to your WordPress
website and get your link from there:
- Log into your WordPress administrator panel.
- Click on Media on the menu in the left column.
- Click the Add New button at the top.
- Drag your PDF document as directed on the page, or click the Select
Files button, then choose the PDF file. - Once the PDF file is uploaded, click on the icon for it that WordPress
just added to the page. - Look for the URL field on the upper right of the page. Copy the entire
contents of this field. This link is what you give to people so they can
download your PDF.