JASON DROHNLANDING PAGES THAT CONVERT
In this chapter, we’re going to talk about something that you’re going to want to
really understand when it comes to email marketing and setting up an automated
sales system.
Collecting leads in the sidebar of your website or at the bottom of your post is
effective, but it’s going to be hard to build a huge list that way unless you have
hundreds of thousands of visitors a month.
Let me put it this way.
When you put your opt-in box in your sidebar, it’s easy to miss. A reader will
check out your content and unless they really want to hear from you again, just
leave. If your content is stellar, then they might sign up if you give them an
incentive.
That means that your conversion rates are going to be really low! So let’s start
with that.
Understanding Conversion Rates
Conversion rates are pretty easy to get through. Very simply, it’s the number of
people who SEE your opt-in form compared the the number of people who fill it
out.
So, if 100 people see your opt-in box and 50 fill it out, your conversion rate is
50%.
If 100 people see your opt-in box and 5 fill it out, your conversion rate is 5%.
Well, typically when you put your opt-in box in the sidebar, you’ll get less than