JASON DROHNWRITING CLICKABLE EMAIL COPY
Writing email copy is a pain... I’m not going to lie.
Not only do you have to know exactly what you want your prospects to do
ahead of time, but you also need to chain together enough emails that you can
effectively promote your product or offer days in advance!
Sure you can sit down at your desk every single day and write one email, but
stuff pops up. You’ll be interrupted and fires will need to be put out... Emails
are one of easiest things to push off!
When you hear the terms sales copy or email copy, it’s just the way that you
write sales messages or email messages that incite some type of action from
your prospect :0)
That action can be a click, a sale, or watching a video. That’s how you sell stuff!
If no one clicks, buys, or watches, then your copy is the first place you have to
start troubleshooting!
There is an art to writing emails that people open, read, and ultimately click
through, and that’s what this article is about.