CONVERTflow problems that make it difficult to pay the entire price up front.
If you accept PayPal, look into their PayPal Credit program. As I'm writing this,
they offer an option for six-month, interest-free financing for purchases over $99
for customers who are U.S. residents. This is great for you and your buyers.
They are able to spread their payments out over six months, and you still get
paid the full amount up front. PayPal collects the payments, so you don't have to
worry about getting paid.
Create bundles of your products to get customers to buy more from you. These
should be products that are also sold separately, so your customers can see how
much they are saving when they purchase the bundle. If possible, price your
bundle so the customer ends up getting at least one of the products free. If your
products are digital, which means they cost little or nothing to deliver, there's no
real reason not to give a good discount on the bundle.
For example, say you have three products priced at $37, $67, and $97.
Purchased separately, the total would be $201. Price your bundle at something
like $147, which would be almost 27% off. In your offer, tell the customer
exactly how much they are saving.
Consider Selling When Offering Support
Sometimes when you're having a customer support conversation, the customer
will mention a need or a problem that might be solved by one of your products
or services. Don't be shy about mentioning that when it makes sense.
A good rule of thumb is to only do this if the customer is already happy. Trying
to sell to someone who is upset is just going to make the problem worse.
- Close Leads That Come in Through Cold Email Pitches and Advertising
Leads from outbound marketing (email prospecting and paid ads) are flowing,
CPAs are dropping, lead quality is improving, but deals aren’t closing. Time to
freak out? No. Time to turn off advertising? Probably not. Time to go back into
stealth mode and stop selling? NO!
The best way to sell depends on the type of lead. Here are some common types.
Contact Request
This person is a high-quality lead because they are looking to buy or at least
seriously interested in learning more about what you offer. These leads should
be your top priority. Try to respond to them within a few minutes whenever
possible. Schedule a conversation with them ASAP.
Here's a sample email reply to send to them: