JASON DROHNthat says is what happens when an action is triggered.
Here are some examples:
- Your subscriber doesn't click a link in any three consecutive emails,
they are then moved to the next affiliate promotion sequence (because
they obviously weren't interested in that initial product) - Your new customer buys your front-end product and your first upsell,
but not your second one; so they are sent confirmation emails for the
Front End Product and Upsell #1, and then moved to the promotional
sequence for Upsell #2 (so they are reminded to buy). - Someone clicks the 'Add To Cart' button on your sales page, visits your
shopping cart page and doesn't buy, so they are automatically added to
your Shopping Cart Abandonment Sequence until they do (and this can
all be done with URL's, not additional opt-in forms).
To do this, you’re going to want to set up the autoresponder emails first, then
create the rules inside of your system, so that when they start firing, you’re all
set.
In Infusionsoft, you do it under the Campaign Builder. In OntraPort, you set it
up under Contacts >> Rules.
(NOTE: It’s worth saying that you can do a lot of the same things through
banner retargeting as well! Banner retargeting is based on including and
excluding audiences of people who visit your site, which means that you can
follow the same sorts of rules to move people from on retargeting segment to the
next.)
Automated Marketing
Your automated system is only as good as the sequences that you set up for your
prospects to move through, based on the actions that they take.
So, inside Scriptly, we’ve done all of the leg work for you.
Product Sales Sequence
The Product Sales Sequence helps you set up the emails needed to sell your
product to your list, based on high-open subject lines and highly clickable email
body copy.
With it, you can send your list right to sales videos or long form sales letters, as
well as advertorial-type landing pages.
You can also use it for multi-video launches, sending folks from one video to the