JASON DROHNlaunch, based on a countdown timer or class starting or whatever.
Usually, what happens is you’ll put up a landing page that says, “This offer is
closed.”
When someone signs up on that page, they should be put into your Waiting List
Relaunch Sequence. Email #1 thanks them for being added to the Waitlist.
Email #2 through #5 invite them into the course and then shuts it down again.
You can modify the delay between email #1 and email #2 to be however long
you wish :0)
Go here to get the Waiting List Relaunch Sequence: scriptly.org
Flash Sale Sequence
The Flash Sale Sequence is used when someone clicks a link to your sales letter,
but doesn’t buy at full price. Or, you can use it to re-engage your list. Or, you
can use it just because.
The idea with a flash sale is that you get a bunch of new buyers for your
discounted front end product, and then you march them through an upsell funnel
to make some of that money back.
Which means, you can use the Ascension Sequence for the products that folks
don’t buy in your funnel!
Go here to get the Flash Sale Sequence: scriptly.org
Re-Engagement Sequence
The Re-Engagement Sequence acts like it sounds. If someone hasn’t done
anything for a certain number of days, they should get this email set.
These emails employ some of the best email subject lines and body copy that
we’ve ever tested. Their importance is to get an old subscriber ‘woken up’ and
clicking links again.
We also use this sequence to build credibility and some social proof, by showing
them around the Internet a little bit and tying our brand with other HUGE
brands.
Go here to get the Re-Engagement Sequence: scriptly.org
Post-Webinar Emails
After someone signs up for a webinar, it’s pretty common to mail the replay