CONVERTvideo out to your new list.
What the Post-Webinar Email Sequence does is add a twist to it. We push the
sale. Pretty hard.
If someone signed up for your webinar and either attended or didn’t, we want to
make sure that they have every possible opportunity to buy your offer. And after
running hundreds of webinars, we’ve perfected the replay sequence many times
over.
Typically, whatever sales you got on your webinar – you’ll double that with this
sequence going out within 24 hours of the webinar.
Go here to get the Post-Webinar Email Sequence: scriptly.org
Pre-Webinar Emails
The Pre-Webinar Emails are what you’ll send to your list to promote your
webinar. Meaning, after you decide to do a webinar, you’ll queue this series up
in your autoresponder and just let it go.
From a behavioral segmentation standpoint, there isn’t much going on with this
ones, unless you’re moving someone off of a sequence that promotes a video, to
a sequence that promotes a webinar. (Some folks would rather buy on a
webinar!)
The key to these emails is to really spell out the benefits that someone will
receive by attending!
Go here to get the Pre-Webinar Email Sequence: scriptly.org
Survey Sequence
Usually, if we find that someone isn’t opening emails or clicking links for more
than eight days, we’ll add them to the Survey Sequence.
The idea is that if they were really interested in what we were talking about,
they’d be doing something. If not, then we need to change course pretty quickly.
Now, I know that people’s lives get hectic, and they aren’t just sitting around
waiting for an email from us, but if they’re not doing anything, we try to figure
out what kind of content they will be interested in.
So, we ask questions like, “What’s Your Biggest Challenge?” and have them
choose from a dropdown box.
Whatever they pick in the dropdown, they’re automatically moved to a sequence
catering specifically to the interests that they choose.