EVENT-BASED SALES TRIGGERS
Webinars are interesting because they seem to have a cycle. When I first got into
Internet marketing several years ago, webinars were hot. People were selling
2,000 copies of their products with one webinar, and Frank Kern was doing
mass-control launch stuff, and Evan Pagan was doing two or three a week.
Then, suddenly, webinars just died down. It was before I had gotten into doing
our own webinars. This lull lasted for about a year, with some occasional
training stuff, until the summer of 2010, when webinars started picking back up.
All of a sudden, there was not a week that went by that there weren’t 4 or 5
webinars being run.
Right now, they are starting to dip, because people would sign up and then not
show because it was at night, or at an inconvenient time, and they would just go
and watch the replay. They wanted the training that the webinar provided, but
didn’t actually think enough of the webinar to attend. The thing about attendance
in a webinar is that is where you will get most of your conversions – right there
in the webinar.
So, if you have 1,000 people sign up, and 500 people actually attend, the 50%
conversion rate isn’t bad, but when you start doing a great many webinars, or a
list is mailed to you with people familiar with webinars, you might only get 30
to 35 percent attendee rates. That is why some of the material in this section, as
far as offering bonuses and incentivizing people to attend the webinar, is so
important.
That is a simple background – webinars are not dead. They are not going away.
There are still a ton of markets that webinars are crushing it in, particularly non-
IM based. Even so, there are still a lot of Internet marketing webinars that do
well.