Jason Drohnyour audience, so we're devoting Part Five to it.
Now, before we get started, I want to cover one thing... The guiding principle
I’ve adopted in my business, and I highly suggest you do the same.
That principle?
To simplify.
SIMPLIFY EVERYTHING
Everything in your business should be simple.
If a new prospect is asked to jump through hoops before they purchase, it’s
going to hurt your sales and leads. If a process can be shortened from four steps
to two steps, then shorten it.
After marketing for over ten years, I’ve learned that the simple things are always
the ones that make the most money.
If a process is convoluted and has tons of unnecessary steps, it’ll bomb.
So, make sure that you’re putting together processes in your business that are
easy – simplistic even.
That’s how this book will be organized: Simply. Step-by-step. Lots of short
chapters rather than a few long ones. It’s done that way for a reason.
I’ve taught this stuff tons of times, in many different ways. The format that’s
seemed to work best is to present the material in short, easy-to-digest chunks.
That's why this book has a lot of short chapters rather than a few longer ones.
With that, let’s get started.