JASON DROHNfirst couple webinars are going to be on your own.
If you're running solo on the webinar, here some things to keep in mind.
First, you introduce yourself. “Hey, this is Jason. Thanks so much for
joining us on this webinar. We’re going to walk you through 5 very
simple tips that you can use today to start losing weight.”
Just to make sure that that all the tech stuff is dialed in, always ask the
question, “Can everybody hear me okay?” Tell them what to do: answer
in the comment box or the chat box. Just make sure they can hear you
and they can see your screen. Tell them, “One of the issues with live
presentations is that sometimes technology gets the better of us. It is just
a fact of the matter, but the point is, this is live, and I'm really excited to
be able to answer some questions for you, and deliver some training, to
get rock and rolling.” So, it's a very comfortable and easy way to get
everything started.
Asking your audience to type the answer to a simple question also gets
them engaged and paying closer attention to you. It gets them to follow a
minor call to action, what some people call a micro commitment, that
makes them more likely to respond when you give them the call to action
to buy your offer.
Some people like to do a little bit of a pre-game. Two of my best friends,
Ryan Moran and Travis Sago, do this very well. They are on and
bantering, talking back and forth about some tips or tricks, or what
they've seen working, and it is just kind of a nice segue into the first few
minutes of the webinar. Say you have a 9 a.m. webinar: people are going
to be logging in at 8:45 or 8:50, all the way up to 9:05 and later, so the
idea is to kind of have a little bit of a dialogue or banter with the
audience for the first couple of minutes of the scheduled webinar. It gives
people a chance to jump into the call.
Start the presentation about 4 minutes after the scheduled start. You'll
start going through the presentation slide-by-slide, so once you get past
the second and third slide, everything unfolds as it should. The
PowerPoint slides are going to cue your presentation, and everything is
now scripted.
The hardest part is the intro. That used to be the part that scared me the
most: How am I going to introduce myself? What am I going to say? The
point that you should keep in the back of your mind is that they are there
because you're going to give them training, information, ideas, etc. You
are the star, and you need think of it that way. You don’t need to be cocky
or conceited about it, but you need to understand that they signed in to