JASON DROHNAs you go through the presentation slide-by-slide, your co-host may
jump back in, asking questions, or clarifying something for the audience.
One of the things that I personally like to do is, every 3 or 4 slides, I'll go
look at the questions to see if there's anything that's pertinent to exactly
what I'm talking about, and then continue with the presentation. I don't
stop the middle for a plethora of questions, but once in a while, there will
be something that I’ll toss in really quick. That's totally your call. You
can either answer them in the middle of your show, or you can wait till
the end—it's totally up to you.
As I mentioned previously, it helps to bring somebody that just answers
questions in the question box, but it's more of an advanced tip. When
you're just getting started, you don't necessarily need to worry about that.
You’ll get all the way to the call to action, and your co-host will jump
back in, generally. This is the normal etiquette of a co-host-style webinar.
So, you go through the pitch: “Go to domainname.com/webinar to get
started...” and talk a little bit about your guarantee, and then normally,
your cohost is going to jump back in and tell the audience, because they
are his or her people, why they need to buy the products, or why they
recommend buying your product.
Then it ends with normal Q&A time. There are going to be questions
back and forth between you, the co-host and the audience. The co-host
may have some questions of his own for you, and those questions are
generally designed to talk to the greatest number of people.
Sometimes this Q&A session lasts up to an hour and a half after the
webinar, which is a little long, honestly. The webinar in its entirety
should only last about an hour and a half. We are going to talk a little bit
more about Q&A later on this module, because the Q&A section itself is
where you're going to get the most sales.
When you are working with someone else, sometimes there’s some lag in
the microphone, so just bear with it. Every once in a while, depending on
the Internet connection between you and your co-host, there is little bit of
a lag, so you want to try to avoid jumping over each other's voices very
much. Some of it is going to happen, so just keep that in mind.
Some people want to talk more than others. Sometimes, if you're
working with a co-host, they will want to jump in, to have their voice
heard very, very often, and other times they just want to mute
themselves. Other times, they may not even be on, and they will tell you,
“I will come in, I will introduce you, and then I will sign off,” and then
you just take over from there.