Digital Photographer - UK (2019-12)

Scrollable content

Swiping is a familiar gesture to mobile users, and in the context of

keeping the audience on our site for as long as possible, what’s

familiar is a powerful factor. Page photo carousels, list-form galleries

and slideshows are all conducive to creating scroll-friendly page

functionality on mobile devices. If users can quickly and easily move

between pages or images, they are more likely to view a greater

amount of the content we want them to see.

MAKE THE MOST OF

We live in a mobile world where many

of us spend several hours of our day

consuming content via phones and

tablets. Products such as the iPhone

are so popular because of their

multifunctionality – they enable us

to carry out many tasks and access

information from the convenience of a

device in the palm of our hand.

For content creators, however, there

are some challenges raised by the

handheld format. The smaller screen

Adapt your online content to give your audience

the best viewing experience on mobile devices

size can pose problems for displaying

detailed photographs, while the lower

processing power of smartphones and

tablets, compared to high-spec laptops,

can make viewing high-resolution files a

less-than-smooth experience.

If we want our websites, blogs and

social content to have the same reach

as our competitors, we need to ensure

we have access to the mobile audience,

by rethinking our online process for a

streamlined viewer interaction.

MOBILE

Improve the interactive experience

Navigating on a small screen can be problematic, as buttons and

page controls are harder to activate when they occupy less physical

space. Make use of the dedicated mobile design tools that many

content management systems provide, to build mobile versions of

your website featuring larger buttons and a layout that is friendlier to

small-screen operation.

Exclude Flash content

Adobe Flash has become part of the proverbial

furniture as far as web design is concerned, yet

it can slow browser performance considerably.

Traditionally used to power embedded videos,

animations and rich internet applications, Flash is

now seen as an unnecessary burden on loading

speeds, especially for mobile browsing.

We need to ensure we have

access to the mobile audience

by rethinking our online process

PRINT & SHARE

Scrollablecontent

Swipingis a familiargesturetomobileusers,andin thecontextof

keepingtheaudienceonoursiteforaslongaspossible,what’s

familiaris a powerfulfactor.Pagephotocarousels,list-formgalleries

andslideshowsareallconducivetocreatingscroll-friendlypage

functionalityonmobiledevices.If userscanquicklyandeasilymove

betweenpagesorimages,theyaremorelikelytoviewa greater

amountofthecontentwewantthemtosee.

MAKE THE MOST OF

Weliveina mobileworldwheremany

ofusspendseveralhoursofourday

consumingcontentviaphonesand

tablets.ProductssuchastheiPhone

aresopopularbecauseoftheir

multifunctionality–theyenableus

tocarryoutmanytasksandaccess

informationfromtheconvenienceofa

deviceinthepalmofourhand.

Forcontentcreators,however,there

aresomechallengesraisedbythe

handheldformat.Thesmallerscreen

Adaptyouronlinecontenttogiveyouraudience

thebestviewingexperienceonmobiledevices

sizecanposeproblemsfordisplaying

detailedphotographs,whilethelower

processingpowerofsmartphonesand

tablets,comparedtohigh-speclaptops,

canmakeviewinghigh-resolutionfilesa

less-than-smoothexperience.

If wewantourwebsites,blogsand

socialcontenttohavethesamereach

asourcompetitors,weneedtoensure

wehaveaccesstothemobileaudience,

byrethinkingouronlineprocessfora

streamlinedviewerinteraction.

MOBILE

Improvetheinteractiveexperience

Navigatingona smallscreencanbeproblematic,asbuttonsand

pagecontrolsarehardertoactivatewhentheyoccupylessphysical

space.Makeuseofthededicatedmobiledesigntoolsthatmany

contentmanagementsystemsprovide,tobuildmobileversionsof

yourwebsitefeaturinglargerbuttonsanda layoutthatis friendlierto

small-screenoperation.

Exclude Flash content

Adobe Flash has become part of the proverbial

furniture as far as web design is concerned, yet

it can slow browser performance considerably.

Traditionally used to power embedded videos,

animations and rich internet applications, Flash is

now seen as an unnecessary burden on loading

speeds, especially for mobile browsing.

We need to ensure we have

access to the mobile audience

by rethinking our online process

PRINT & SHARE