Digital Photographer - UK (2019-12)

(Antfer) #1
Aspect ratio
Remember that mobile users spend the majority of their time
holding their devices in portrait format. This often translates
to a tall, narrow viewing area – perfect for reading text but
limiting for image display. Select a 16:9 ratio to encourage users
to rotate their screens, so these can be filled with an image, or
opt for a squarer format such as 4:3 for a similar appearance in
both orientations.

File formats
While many systems accept a
multitude of file formats when
uploading images to blogs or
websites, be mindful of how
each of these may impact on
webpage functionality. PNG
files can sometimes cause slow
loading, especially on mobile
devices. With so much content
available, the audience must
be engaged immediately to
hold their attention, so show
preference to JPEGs for faster
webpage performance.

Avoid lengthy prose
When writing blogs, structure content so that text is divided into
tidy paragraphs, rather than creating an extensive block of copy.
While viewing long-form articles on a desktop is commonplace,
it can be hard work to scroll through large paragraphs when
reading on a smartphone or tablet. While the overall article
le ngth can be unlimited, break it up with images or other media.

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webpage performance.

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Conclusion
With so many people
viewing our work on mobile
devices, it is critical that we
ensure the online audience has an
enjoyable experience when visiting
websites and photo portfolios.
If we fail to do this we may be
missing out on a huge slice of
the available market.

MAKE THE MOST OF MOBILE


spectratio
ememberthatmobileusersspendthemajorityoftheirtime
oldingtheirdevicesin portraitformat.Thisoftentranslates
a tall,narrowviewingarea– perfectforreadingtextbut
mitingforimagedisplay.Selecta 16:9ratiotoencourageusers
rotatetheirscreens,sothesecanbefilledwithanimage,or
ptfora squarerformatsuchas4:3fora similarappearancein
othorientations.

File formats
While many systems accepta
multitude of file formats when
uploading images to blogs or
websites, be mindful of how
each of these may impact on
webpage functionality. PNG
files can sometimes cause slow
loading, especially on mobile
devices. With so much content
available, the audience must
be engaged immediately to
holdtheirattention,soshow
preferencetoJPEGsforfaster


voidlengthyprose
henwritingblogs,structurecontentsothattextis dividedinto
dyparagraphs,ratherthancreatinganextensiveblockofcopy.
hileviewinglong-formarticlesona desktopis commonplace,
canbehardworktoscrollthroughlargeparagraphswhen
adingona smartphoneortablet.Whiletheoverallarticle
ngthcanbeunlimited,breakit upwithimagesorothermedia.

As
Re
ho
to
lim
to
op
bo

webpage performance.


Av
Wh
tid
Wh
itc
rea
len

Conclusion
With so many people
viewing our work on mobile
devices, it is critical that we
ensure the online audience has an
enjoyable experience when visiting
websites and photo portfolios.
If we fail to do this we may be
missing out on a huge slice of
the available market.

MAKE THE MOST OF MOBILE

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