Forbes - USA (2019-11-30)

(Antfer) #1

A LETTER TO ALL THE SINGLES WHO’VE


BEEN TOLD THEY’RE “TOO PICKY”...


Amanda Bradford, Founder/CEO, The League


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“l had to weave a 60-city-wide net to Ånd him and it worked.”


Text your Concierge #forbes for priority access. http://www.theleague.com

First things first - congrats on
waiting for this moment when
society is embracing software,
mobile devices, and data to
help solve what is essentially a
large-scale matching problem.
I am still shocked that it took
until 2014 for online dating to
become mainstream.


Secondly, you’re in good


company. There have never
been as many unmarried
adults as there are today.
More than 110M US residents
are divorced, widowed or
have always been single and
more than 45 percent of
Americans over 18 live alone.
Kudos for deciding not to
settle with ‘Mr. or Mrs. Meh’,
if you weren’t sure they were
your soulmate, they weren’t
your soulmate. Next!


Okay, back to your search
for The One. I’m of the
opinion that a soulmate is
out there for all of us, but
he/she is not going to descend
from heaven onto our doorstep.
Like any Homer adventure,
you’ll have to fight some
battles before reaping the
fruits of your labor. Take
my story - five years ago
I ended a serious relationship
and decided to build the
dating app I wanted.


I called it The League, and
designed it for the overly
ambitious (okay ...workaholic).
My friends joked that The
League was my personal
‘Fianc ́e Finder’ app and as
it turns out, that’s exactly
what it was! And no, I didn’t
use any special internal
backdoors to find him - in
a twist of fate, The League’s
matching algorithm selected
us as potential soulmates in
September 2017 and the
rest is #leagueLove history.

The League is designed
with blood, sweat, tears, and
most importantly, love. Every
time I scraped my knee
while looking for him, I
translated my learnings into
the product. While finding
true connection can be
challenging, you can use the
tools I built so your journey
doesn’t become as epic as
The Odyssey. Using The
League will save you precious
time and valuable energy in
what I believe is the most
important decision in life.

For five years, my work was
my search, and my search was
my work. Now it’s your turn!


  • Amanda Bradford
    #NeverSettle #DateIntelligently

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