Forbes - USA (2019-11-30)

In 2007, a legendary investor and philanthropist

took a $1 million wager that an index fund would

outperform a collection of hedge funds over the

course of a decade. At the end of the decade, he won

the bet.^1

We’re not suggesting placing bets. While index

investing bested hedge funds in this case, it does not

necessarily mean it will happen again. Still, the results

of this bet are worth noting since they illustrate the

potential of index investing and ETFs.

ETFs generally seek to track an index of stocks, bonds

or other securities. They can be broad market

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NOVEMBER 30, 20 19 FORBES.COM

THE ETF

REVOLUTION

IS HERE

There are some 1, 8 00 ETFs listed in the United

States,^4 and iShares, BlackRock’s ETF business, offers

more than 300 in the U.S. and over 8 00 globally,^5

representing a broad range of asset classes and

geographical regions. You can curate a portfolio

of ETFs that best suits you, your goals and

your passions.

With sustainable iShares ETFs, you don’t have to

separate your investment choices from your personal

beliefs. If you are an environmentalist, you can invest

in companies committed to positive environmental,

social and governance (ESG) business practices. Or

if you’re looking to invest in the long-term forces

shaping our future, megatrend ETFs offer access to

companies driving advances and shaping our global

economy and society.

CHOICE

Whether it’s setting you up for retirement or allowing
you to support the causes you care most about,
your investment strategy can help you pursue your

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To help achieve progress in an ever-changing world,
consider exchange-traded funds, or ETFs. An ETF is

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that trades on an exchange (like a stock).

Keep reading to learn how ETFs have transformed

investing and how they can help you build
a better future.

indexes like the S&P 500, Nasdaq or Bloomberg

Barclays US Aggregate Bond Index; more targeted

regional indexes; or even niche indexes.

ETFs can have hundreds of securities in their

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reduce risk when compared with owning individual

stocks. There is also an opportunity to further diversify

by building a core portfolio of multiple ETFs, each

of which may hold different types of securities across

asset classes.

By offering investors choice, value and accessibility,

ETF adoption is accelerating. The 21st century began

with less than $100 billion in ETF assets; as of 201 8 ,

the ETF world counts $4.7 trillion globally in assets

and an expanding number of products.^2 BlackRock

projects that ETF assets will grow to over $12 trillion

by 2023.^3

Your money should work for

you—and that means not

just pursuing yield but also

helping you capitalize on your

convictions in the process.

Whatever your age, goal,

investment horizon or income,

there are ETFs out there designed

to fit nearly every portfolio.

FORBES BRANDVOICE WITH iSHARES | PAID PROGRAM

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