Perfect for students who are new to code and
those advancing their knowledge who have
prior experience, Develop in Swift helps students
prepare for a career in programming with a free
AP Computer Science Principles course and
the opportunity to earn industry-recognized
certification, which will look great on their
resume and give them an edge over competitors.
The Cupertino company has been kind to
college students this year, offering them the
tools they need to become brighter talents
and meet the changing demands of the world.
As well as offering discounted Apple Music
membership at just $4.99 in the US and free
Apple TV+ membership to keep students
entertained when they need to take a break
from studying, the company now offers a
budget-friendly tablet in the form of the iPad,
released in September. That’s on top of regular
back to school promotions, where students can
save money on a new MacBook or iMac and get
a free pair of Beats Wireless Headphones to
help them in their studies.
CHANGING STRATEGIES
Everyone Can Code is Apple’s first foray into
education, and every major player from Amazon
to Google is getting in on the action to add
a new revenue stream to their bow and lock
students into their ecosystems, encouraging
them to become brand loyal. In recent years,
Google focused on knowledge (encouraging
students to develop their researching reporting,
and spreadsheet skills) whereas Apple places
greater value on creativity (photo editing,
augmented reality, music creation, podcasting,
video creation, and more). Both of these options