2019-11-30_Techlife_News

(Darren Dugan) #1
President Donald Trump’s reelection campaign
and other Republican election groups criticized
tech giant Google on Tuesday for making it
harder for political advertisers to target specific
types of people.
The GOP groups said the changes will lead
directly to suppressing voter turnout and would
“disproportionately” hurt Republican candidates.
Google has said that, beginning in January in
the United States, advertisers will only be able
to target political ads based on broad categories
such as sex, age and postal code. Currently, ads
can be tailored to more specific groups, such as
political affiliation.
But the Trump campaign and Republican
groups said Trump has built the greatest digital
operation in politics, so Google’s decision will
“disproportionately impact both the Trump

TRUMP CAMPAIGN, GOP GROUPS ATTACK GOOGLE’S NEW AD POLICY
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