2019-11-30_Techlife_News

(Darren Dugan) #1

As Amy Witt prepared for the grand opening
of her Dallas clothing store, she read up on the
demise of thousands of chain stores this past
year so she wouldn’t repeat their mistakes.


“Big box retailers are selling 20,000 square
feet of, what? Stuff. There’s no connection, no
experience, no service,” says Witt, who opened
A Velvet Window earlier this month. “That
model no longer works.”


PROVIDING A UNIQUE EXPERIENCE IS RETAILERS’ HOLIDAY STRATEGY
Free download pdf