2019-12-01_WIRED

(Nora) #1

ALLIANCE


What happens when two iconic brands built on design,
story, thrills, passion, and a stubborn belief in the power of
imagination come together?

ne started by engineering small and lightweight, yet highly eff i-
cient sports cars just as the horsepower-obsessed muscle-car era
was taking shape. The other was a cinematic space-fantasy uni-
verse featuring wizards, a princess, a farm boy, and—of course—
Wookies that was introduced at the height of the disco era.

Two bold visionaries, both breaking the mold of their respective industries to
become cultural phenomena. Beyond their beginnings, you’ll fi nd that these two
worlds, separated by time and space, have quite a bit in common.

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DECEMBER 20

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