Rethink TV
Designed by Bouroullec and powered by Samsung QLED technology, The Serif is both stylish in design and stunning in
picture quality. With its iconic I-shaped profle, The Serif beautifully integrates into your personal style and interior décor.Transform the blank screen with Ambient Mode using The Serif exclusive Bouroullec palette. And with a detachable metal
foor stand and harmonious 360° design, you now have the freedom to place your TV anywhere in your living space.
samsung.com/au/theserif