Teacher zone
BUSINESS PLANNING
“I have run my own business for the last 14 years. It is essential to
have clear goals along with a detailed plan for achieving these. I work
with yearly, weekly and daily planners and have a promotional plan
running concurrently to ensure events are effectively communicated.
I try to keep on top of bookkeeping and work with an accountant
who ensures I meet all my legal deadlines. I also make a conscious
effort to be kind, friendly and respectful to everyone I meet.”
Sheila McVitty, Yoga For Athletes, Manchester
MARKETING
“Word-of-mouth is your best bet (at least where I live). I’ve had flyers
printed and yes, they brought in a few enquiries but word-of-mouth
and social media are the two places I get most of my students from. I
do think it’s important to have a unique selling point. It gives students
something to talk about! Find your voice and speak up fearlessly.”
Wendy Snongjati, FlowMotion.Life Studio, Matlock
Tips from the experts to help you grow the yoga business of your dreams
MyYogaBiz
To mark the end of the year we’re presenting a ‘Best of 2019’ this month, showcasing some of the top
insider tips and highlights from the past 12 monthsHARDEST LESSON
“Teaching too strong yoga. I realised quite early on that everyone
who comes to my classes likes to put in a really good effort on the
mat but not too much so they leave feeling totally shattered and
put off coming again. Balance and really listening to your clients’
requirements is key as most people want to come to yoga to feel
re-energised and to find calm.”
Emma Leaf, Infinite Yoga, York“Don’t try to be anyone else – you’ll only
ever be second-best at that.
If you simply try to speak someone
else’s words, it will come across as
hollow and soulless.