OM_Yoga_Magazine_December_2019

(Axel Boer) #1
Stories from around the weird
and wonderful world of yoga

Planet yoga


USA: Rage yoga
We’ve reported on Rage Yoga before but the screaming is
still going on you’ll be pleased to hear — and spreading
it seems. US media station Fox 4 KC reported recently on
a class in Kansas City, Missouri, where the soft music and
dim lighting was swapped for some loud tunes and very
vocal cursing. In Rage Yoga, participants curse loudly as
a way to relieve their stress. The Kansas class was led by
yoga instructor Amanda Kauffman who describes the
experience as yoga with attitude. “It’s a little bit different
than your traditional yoga,” she said. The idea originates
from Canada and founder Lindsay Istace, who now runs
Rage Yoga teacher training courses.

UK: Flexible finance
Money makes the world go round, or so it’s said, but now yoga is helping
it along. Halifax is running regular yoga sessions in a bid to cosy up to
customers. The UK bank now runs classes at its flagship branch on New
Oxford Street in central London and other specially-designed sites.
The classes form part of the bank’s Wealth Events programme, run to
celebrate its partnership with Schroders Personal Wealth, a service for
investors. While the events are free to attend — you even get a free yoga
mat — the bank clearly hopes to generate new business and loyalty
through the yoga sessions. Whether it will lead to the sale of more, so-
called ‘flexible’ mortgages remains to be seen.

om beginnings

Free download pdf