OM_Yoga_Magazine_December_2019

(Axel Boer) #1
The adventures of Meddy Teddy: the cuddly bear helping to bring yoga
to children around the world

A teddy bear’s journey


Y


ou may have come across Meddy
Teddy before. If not here in OM
magazine, then perhaps on his
world travels, or on his very
own Instagram account
(@meddyteddy).
He’s a fun, interactive, soft and cuddly way to
experience yoga, meditation and mindfulness
on your own, with your kids or in the classroom.
He’s developed quite a following on social
media with over 51k followers and is a big hit
with all children.
Meddy Teddy is the creation of Tom Jordan
who came up with the idea while meditating on
a yoga retreat. But the bear has proved mega
popular since and others have embraced
the idea too.
That includes Nicole Hasler, a keen yogini
who attended her first class about 10 years ago.
She’s been taking her own Meddy Teddy on her
travels to promote the yoga message. She now
posts her own images of Meddy Teddy on her
Instagram account (@teddysyogajourney). She
explains how it all get started: “I saw this picture
of a teddy posing together with a famous yogi
somewhere on the internet and I knew I had to
get one of these bears! When I actually heard
the story of Meddy Teddy I was even more
convinced that it would be the perfect ‘partner’
for me to combine my passion of yoga and
photography and create something wonderful.
So I started to post my teddy pictures to share
information about yoga to my family and
friends and also to bring a smile to their faces.”
Hasler creates what she calls ‘mixed media’
pictures and really lets her imagination run
wild. “I also get support from my family,” she
adds. “My mum is sewing new clothes and my
dad is sawing wooden items like benches and
surfboards for teddy.”
It didn’t take long for people to start following
her own social media feed of teddy’s journey.
“But the number of followers is really not so
important for me. It’s more important to have
real followers who sometimes also give me
positive and inspiring feedback which is
just great.”

Nicole Hasler is a yoga teacher based in
Switzerland. Follow her Meddy Teddy posts on
Instagram.com at: @teddysyogajourney

Find out more about Meddy Teddy at:
MeddyTeddy.com

om family


Nicole Hasler @teddysyogajourney


Turn the page for Teddy’s journey >


TEDDY, MIRA AND ME
Teddy, Nicole and pet dog Mira
(Photo taken by Raphael Blättler)
Free download pdf