(^11)
BY THE NUMBERS
Top 5 Selling Toys By Category (2018 revenue)
OUTDOOR & SPORTS TOYS $4.OO BILLION
DOLLS $3.36 BILLION
INFANT/TODDLER/PRESCHOOL TOYS $3.15 BILLION
GAMES/PUZZLES $2.14 BILLION
BUILDING SETS $1.82 BILLION
19%ƠShare of the market held by Mattel, the country’s
largest toy maker, whose brands include Barbie, Hot
Wheels, Fisher-Price, and American Girl. Hasbro, makers
of Transformers and Monopoly, is No. 2, with 15 percent.
$21.6 BILLION
Total revenue from U.S.
toy sales last year
Toys
About 30 percent
of all the toys,
dolls, and games
sold in the U.S.
are purchased
for the holidays.
From fresh takes
on the classics
this year (Chicken
Farmer Barbie!)
to new phenoms
(Baby Shark
ɿQJHUSXSSHWV
anyone?), ‘tis
the season to be
thinking about—
and spending
money on—toys.
—Noah Miller, Maya Page
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(Antfer)
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