The Wall Street Journal Magazine - 11.2019

(Jacob Rumans) #1

TYLER,


THE


CREATOR


MUSIC INNOVATOR


With an album, tour and music festival—plus fashion collections and
TV series—the 28-year-old artist continues to expand his universe.

BY JONAH WEINER PHOTOGRAPHY BY CAMPBELL ADDY


STYLING BY GABRIELLA KAREFA-JOHNSON


96

T


YLER, THE CREATOR bursts through
the service entrance of Jon & Vinny’s,
the L.A. restaurant where he asked
me to meet him, fixes his eyes on mine
and issues a gruff command: “Grab
your shit.” Without further explana-
tion, he turns on his heels and vanishes the same way
he came. I stammer a goodbye to a confused waiter
and hurry into the alley out back, where Tyler’s
behind the wheel of a vintage BMW E30 M3 coupe,
its engine growling monstrously. He’s wearing black
high-water trousers and a white T-shirt decorated
with a pixelated flower, both of which he designed for

his fashion brand Golf Wang. Our plan was to get a
bite, but with Tyler, it turns out, spontaneity rules—
“I don’t like schedules,” he says—and right now he’s
got matters more urgent than breakfast on the brain.
“I need a manicure,” he says, showing me his finger-
nails with a look of repulsion. He yanks the stick shift
and rockets down the alley.
It’s 10 a.m. on a Sunday in August, and Tyler, 28,
has been up since 6:30 a.m.—in part because he’s an
early riser generally and because he’s got a lot to get
done. A decade into his career, Tyler is enjoying his
biggest year yet. He recently put out his fifth stu-
dio album, IGOR, an audacious jumble of off-kilter

hip-hop, warped soul and plush jazz chords. The
album tells the story of an ill-starred love triangle
between Tyler, a guy he’s crushing on and the woman
that guy is dating. It sold 74,000 copies in its first
week and racked up 123 million song streams, debut-
ing at No. 1 on the Billboard 200. With it, Tyler has
finally ascended into the ranks of the kinds of left-
field pop auteurs he adored growing up —“the André
3000s and Missy Elliotts,” as he puts it, “who allowed
my 9-year-old mind to understand that there’s no
boundaries at all.” In a few days he’ll head out on a
two-month IGOR Tour, during which he’ll wear a
tight suit and a blond bowl-cut wig onstage—because

AMERICAN IDOL
“I always thought play-
ing Flog Gnaw would
mean I’d made it,” says
Billie Eilish of Tyler,
the Creator’s annual
music festival. “I’ll
always be grateful to
him for making me
who I am.” Raf Simons
coat and Tyler’s own
watch (worn throughout).
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