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THE NATION
Michael R. Bloomberg is
flirting once again with a run
for president, but all signs
point to a steep challenge for
the billionaire and former
New York mayor if he makes
a late entry into the race for
the Democratic nomination.
Some Democrats are
yearning for a new genera-
tion of leaders, and Bloom-
berg, 77, would be among the
oldest contenders, wedged
between Vermont Sen. Ber-
nie Sanders, 78, and former
Vice President Joe Biden, 76.
Bloomberg is a former
Wall Street investment
banker who would be joining
the race when a top concern
for many Democrats is grow-
ing wealth and income in-
equality.
His 12-year mayoral
record could also make him
unpopular among some of
the party’s core constitu-
encies, especially African
Americans turned off by his
support of police “stop and
frisk” tactics. A federal judge
struck down the policy in
2013, ruling that the city was
violating the constitutional
rights of minorities.
“He’s got a mountain to
climb here,” said Stuart
Rothenberg, a nonpartisan
campaign analyst. “It’s not
to say he can’t climb it. But
it’s not as though Elijah is
coming to run for the Demo-
cratic nomination. He ought
to be treated as a kind of
long-shot candidate who
has some assets, but is a long
way from jumping into this
race and suddenly becoming
the front-runner.”
In the latest USC-Dorn-
sife/Los Angeles Times poll,
only 4% of Democratic vot-
ers were dissatisfied with
their choices in the primary
contest.
Bloomberg’s move to get
on the Alabama primary
ballot by the Friday deadline
keeps his options open. He
plans to submit papers next
week for Arkansas’ primary.
The former mayor
“would be able to take the
fight to Trump and win,”
Howard Wolfson, a senior
advisor to Bloomberg, said
Thursday on Twitter. He
noted Bloomberg had spent
over $100 million to help elect
Democrats to Congress last
year, when they gained con-
trol of the House.
“We now need to finish
the job and ensure that
Trump is defeated — but
Mike is increasingly con-
cerned that the current field
of candidates is not well po-
sitioned to do that,” Wolfson
tweeted.
Trump mocked Bloom-
berg in remarks to reporters
outside the White House on
Friday, saying that a run by
the former mayor would
hurt Biden.
“There’s nobody I’d
rather run against than little
Michael,” Trump said.
Bloomberg announced in
March, after spending time
in early-voting states, that
he was ruling out a run. He
said he was “clear-eyed
about the difficulty of win-
ning” in the crowded field.
Since then, the contest
has narrowed, with Sanders
and Massachusetts Sen.
Elizabeth Warren vying for
support among the party’s
most progressive voters.
Biden has struggled to
maintain his lead with mod-
erates, with South Bend,
Ind., Mayor Pete Buttigieg
emerging as an alternative.
Bloomberg has resur-
faced less than three months
before the first nominating
contest in Iowa on Feb. 3.
Jeff Link, a longtime Iowa
Democratic strategist, jok-
ingly referred to last week-
end’s big party bash in Des
Moines, which drew 13 White
House contestants.
“I don’t remember any-
one chanting, ‘We need more
candidates! We need more
candidates!’” said Link, who
is neutral in the Democratic
race. “People are in the proc-
ess of striking candidates off
their list. Nobody wants
more options.”
Wolfson conceded Friday
that other Democrats “al-
ready have a big head start”
in Iowa and other early-vot-
ing states. He suggested
Bloomberg would skip those
and start “on an even foot-
ing” in the “Super Tuesday”
contests, including in Cali-
fornia, on March 3.
Bloomberg’s biggest as-
set is money; Forbes esti-
mates his net worth at $52.
billion. But even with an un-
limited budget for advertis-
ing, he could be excluded
from Democratic debates if
he fails to meet polling and
donor thresholds.
The prospect of a
Bloomberg candidacy was
not warmly received by his
Democratic rivals. Warren,
who has often spoken out
against billionaires using
their wealth to finance presi-
dential campaigns, wel-
comed Bloomberg to the
race with a tweet linking to
her “calculator for the bil-
lionaires” to figure out how
much they would owe under
her tax on the wealth of
Americans with fortunes
above $50 million.
Bloomberg opposes War-
ren’s plan: “I think the Con-
stitution lets you impose in-
come taxes only, so it prob-
ably is unconstitutional,” he
said in February in New
Hampshire.
Tom Steyer, a San Fran-
cisco hedge-fund billionaire
in the race, taunted Bloom-
berg on Friday. “If Michael
Bloomberg decides to sup-
port a wealth tax, I welcome
him to this race,” Steyer
said. “If not, it’s very clear
that he should not be the
Democratic nominee.”
Sen. Amy Klobuchar of
Minnesota took offense at
Bloomberg’s suggestion
that nobody in the field was
fit to defeat Trump. “I don’t
buy that and I don’t think
you do either,” she said to a
crowd in Iowa.
One of Bloomberg’s big-
gest challenges would be his
demographic profile.
“Older white male billion-
aire and former Republican
— I think that pretty much
covers the gamut of chal-
lenges that he will face to get
the nod for the nomination,”
said Christine Sierra, coau-
thor of “Contested Transfor-
mation: Race, Gender, and
Political Leadership in 21st
Century America.”
In 2001, Bloomberg left
the Democratic Party to run
as a Republican for mayor of
New York. He won the elec-
tion in the aftermath of the
Sept. 11 terrorist attacks and
served three terms. In the
middle of his tenure, in 2007,
he registered as an inde-
pendent, then in October
2018 he rejoined the Demo-
cratic Party.
The ideology that
Bloomberg most closely rep-
resents — socially liberal but
economically relatively con-
servative — is popular in
elite circles in the U.S., but
distinctly unpopular among
other Americans. An analy-
sis of polling data by the non-
partisan Voter Study Group
in 2017 indicated that such
voters make up about 4% of
the U.S. electorate.
Bloomberg is well known
as an opponent of the to-
bacco and soft drink indus-
tries. He approved New
York’s ban on smoking in
bars and restaurants, but
his attempt to outlaw large
soft drinks was overturned
in court. His foundation has
spent hundreds of millions
of dollars to curb tobacco
use in the developing world.
He also has poured money
into campaigns to promote
gun control and fight global
warming.
In 2016, Bloomberg made
elaborate preparations to
run for president as an inde-
pendent, but abandoned the
idea after deciding he had no
path to victory in a three-
way race against Donald
Trump and Hillary Clinton.
He denounced Trump in a
well-received speech at the
Democratic National Con-
vention and has since de-
scribed him as a dangerous
and incompetent president.
Bloomberg, who grew up
in the Boston area and
earned a master’s degree in
business administration at
Harvard Business School,
worked in investment bank-
ing at Salomon Brothers on
Wall Street before he
founded Bloomberg LP,
the information technology
and media company that
produced his personal for-
tune.
Times staff writers Mark Z.
Barabak, David Lauter and
Melissa Gomez contributed
to this report.
Bloomberg faces a steep climb if he enters race
By Michael Finnegan
MICHAEL R. BLOOMBERG,the billionaire former mayor of New York, would
appear to have little edge in the Democratic contest aside from money.
Eric RisbergAssociated Press
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