A Force for Change—PeriodWhen it comes to back-to-school
supplies, pencils, notebooks, and
binders typically come to mind.
One vital category of necessities
that often gets overlooked?
Period products. Many girls don’t
have proper access to the period
products they need. In fact, 1 in
5 girls in the United States has
missed school because of lack of
access to period products.^1 Period
poverty can cause back-to-school
season−a time that should be filled
with excitement−to become a
stressor for girls, and many miss
out on important school events and
activities because of it. The effects
of period poverty can be long-
lasting and impact her confidence
and academic performance. Luckily,
Always is stepping up to the plate to
help end period poverty for good.In 2018, the feminine care company
launched their #EndPeriodPoverty
initiative to raise awareness about
the issue and to help keep girls in
school. Last year, they donated
more than 20 million period products- Hersham Tohamy
Vice President of Feminine Care, Procter & Gamble
(^1) The Always Confidence & Puberty Wave VI Study (Nov. 2017), based on females 16-24 years old
efforts to #EndPeriodPoverty in their
own communities. “We’re proud to
continue our mission to keep more
girls in school by providing them with
the period products they need, and
to raise awareness of this important
issue,” said Hesham Tohamy, Vice
President of Feminine Care at
Procter & Gamble. “For the past 35
years, Always has been committed
to championing girls’ confidence,
and we’re not stopping now.
Together with the help of valued
partners, local period advocates, our
customers, and people around the
U.S., we can help #EndPeriodPoverty
and create a country where no girl
has to miss school because of lack
of access to period protection.”
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to school girls with the help and
support of people across the nation.
And their efforts didn’t stop there.
From partnerships with celebrities
and influencers to a month-long
donation campaign in honor of
International Women’s Day, Always
has been working tirelessly to give
every girl access to the period
products she needs.
This year, Always has continued to
go above and beyond by partnering
with retailers and nonprofit
organizations to donate millions
of additional period products, as
well as spotlighting local “Period
Heroes”−people who are leading
LEARN HOW ALWAYS
®
, THE TRAILBLAZING COMPANY MAKING STRIDES IN GLOBAL
MENSTRUAL CARE, IS TAKING ACTION TO #ENDPERIODPOVERTY−AND
HOW YOU CAN HELP.
DID YOU KNOW?
1 in 5 girls in the
United States has
missed school because
of lack of access to
period products.
“FOR THE PAST 35
YEARS, ALWAYS HAS
BEEN COMMITTED TO
CHAMPIONING GIRLS’
CONFIDENCE, AND WE’RE
NOT STOPPING NOW.”