2019-10-01_Harvard_Business_Review_OnPoint_UserUpload.Net

ADVERTISING
MANAGING DIRECTOR, ANALYTIC SERVICES Alex Clemente
DIRECTOR OF SALES & ADVERTISING, PRODUCT DEVELOPMENT Craig Catalano
DIRECTOR, INTERNATIONAL SPONSORSHIPS Daniel Cohen
EDITOR, RESEARCH & SPECIAL PROJECTS Angelia Herrin
EDITOR, ANALYTIC SERVICES Anthony Baldo
SENIOR RESEARCHER, ANALYTIC SERVICES Cynthia Talkov Boyd
SENIOR EDITOR Danielle Warren
ASSOCIATE DIRECTOR, MARKETING Samantha Barry
MARKETING MANAGERS Mary Callaghan, Anthony Rothwell, Sophie Wyman
ASSISTANT MARKETING MANAGER Jenna Henderson
MARKETING & COMMUNICATIONS
DIRECTOR, CONSUMER MARKETING Nini Diana
DIRECTOR, COMMUNICATIONS Amy Poftak
ASSISTANT DIRECTOR, E-COMMERCE Carol Concannon
SENIOR MANAGER, CONSUMER MARKETING Corrine Callahan
SENIOR MANAGER, CUSTOMER RETENTION & LOYALTY Caty Trio
DIGITAL MARKETING MANAGER, BRANDED CONTENT Maria de Leon
CONSUMER MARKETING PROJECT MANAGER Danielle Weber

PRODUCT MANAGEMENT
DIRECTOR, PRODUCT MANAGEMENT Emily Neville-O’Neill
PRODUCT MANAGER, AUDIO & VIDEO Adam Buchholz
PRODUCT MANAGER Gracie Van Adzin
SENIOR AGILE PROJECT MANAGER Don Doucette
ASSOCIATE PRODUCT MANAGER Stephen Wong
BUSINESS & CUSTOMER ANALYTICS
SENIOR DIRECTOR, BUSINESS ANALYTICS & INSIGHTS Jessica Avery
DIRECTOR, CUSTOMER ANALYTICS & INSIGHTS Carrie Bourke
MANAGER, EMAIL OPERATIONS & ANALYTICS CherryAnn Goodridge
SENIOR CUSTOMER & MARKETING ANALYST Ellen Bonaccorsi
EXPERIMENTATION & ANALYTICS RESEARCHER Amanda Ludden
SENIOR EMAIL MARKETING PRODUCTION SPECIALIST Frances Lee
FINANCE & OPERATIONS
DIRECTOR, FINANCE Greg St. Pierre
DIRECTOR, ACCOUNTING & OPERATIONS Ruth Coffi n-Villaroel
ASSISTANT DIRECTOR, OPERATIONS Greg Daly
FINANCIAL ANALYST Joel Trudel
DATA INTEGRITY & OPERATIONS SPECIALIST Edward D. Domina IV
HBR PRESS
COMMERCIAL DIRECTOR, ASSOCIATE PUBLISHER Erika Heilman
DIRECTOR, MARKETING & COMMUNICATIONS Julie Devoll
LICENSING & INTERNATIONAL SALES DIRECTOR Jon Shipley
ASSOCIATE DIRECTOR, MEDIA & COMMUNICATIONS Sally Ashworth
PUBLICITY & COMMUNICATIONS MANAGER Felicia Sinusas
ASSOCIATE MANAGER, DIRECT SALES Lindsey Dietrich
SALES OPERATIONS MANAGER Brian Galvin
MARKETING AND COMMUNICATIONS SPECIALIST Alexandra Kephart
TECHNOLOGY
TECHNICAL ARCHITECT Stepan Sokolov
SENIOR WEB DEVELOPER Matt Wagner
SENIOR RELEASE ENGINEER Matthew Han
SENIOR APPLICATION DEVELOPERS Rollin Crittendon, Ismail Ozyigit
SENIOR TECHNICAL PRODUCT MANAGER Frederic Lalande

GROUP PUBLISHER Sarah McConville

WORLDWIDE ADVERTISING OFFICES

NEW YORK

3 Columbus Circle, Suite 2210

New York, NY 10019

212-872-9280 | fax 212-956-

Maria A. Beacom Senior Account Manager;

Director, North American Research

Michael Valecce New England & NY Luxury

Account Manager

CHICAGO

847-466-1525 | fax 847-466-

James A. Mack

Central U.S. Sales Director

MIDWEST & SOUTHEAST

312-867-3862 | cell 312-401-

Samuel K. White

Midwest & Southeast Sales Director

LONDON

44-0-7890-608-

cell 44-0-7889-565-

Alexander Bart European Sales Manager

44-0-7538-236-

Jack Elia Sales Account Manager

LOS ANGELES 310-546-

SAN FRANCISCO 415-986-

FRANCE 33-01-4643-

HONG KONG 852-237-

INDIA 212-872-

JAPAN 81-03-3541-

KOREA 82-2-730-

UAE 971-4-228-

UNITED KINGDOM 44-20-7291-

For all other inquiries, please

call 212-872-9280 or visit

HBR.org/hbr-advertising-sales.

A NOTE TO READERS
The views expressed in articles are
the authors’ and not necessarily those
of Harvard Business Review, Harvard
Business School, or Harvard University.
Authors may have consulting or other
business relationships with the companies
they discuss.

LIBRARY ACCESS

Libraries offer online access to current and

back issues of Harvard Business Review

through EBSCO host databases.

ARTICLE REPRINTS

To purchase reprints of Harvard Business

Review articles, go to HBR.org.

VICE PRESIDENT,
GLOBAL ADVERTISING;
PUBLISHER, HBR
Gail Day

MANAGING DIRECTOR,

DIGITAL PRODUCT

STRATEGY

Jim Bodor

MANAGING DIRECTOR,

SPONSORED ACTIVITIES

MaryAlice Holmes

SENIOR DIRECTOR,

TECHNOLOGY

Kevin Newman

SUBSCRIPTION SERVICES

UNITED STATES & CANADA

800-274-

Harvard Business Review

P.O. Box 37457

Boone, IA 50037-

HBR.org/subscriberservices

ALL OTHER COUNTRIES

Asia Pacifi c region: 612-8296-

All other regions: 44-1858-

Harvard Business Review

Tower House, Lathkill Street

Market Harborough LE16 9EF

United Kingdom

http://www.subscription.co.uk/hbr/help

RATES PER YEAR

United States $119 | Canada US$

International US$165 | Mexico US$

SUBMISSIONS

We encourage prospective authors

to follow HBR’s “Guidelines for Authors”

before submitting manuscripts.

To obtain a copy, please visit HBR.org;

write to: The Editor, Harvard Business

Review, 60 Harvard Way, Boston, MA

02163; or email [email protected].

Unsolicited manuscripts will be returned

only if accompanied by a self-addressed

stamped envelope.

“Read cover

to cover.

Superb.”

Filled with thought-

provoking ideas and

insights from leading

global academics

and management

practitioners. Published

by Canada’s leading

business school.

Subscribe today and

receive our mini issue

on creativity FREE!

Just $49.95 cad/year

Available in print or digital

http://www.rotman.utoronto.ca/hbr

+

Free

Gift

Tom Peters

Author, In Search of Excellence;

Thinkers50 Hall of Fame