104 Time November 4, 2019
8 Questions
‘
THERE WILL
BE A RECESSION.
THE QUESTION
IS WHEN. I’M
TEMPTED TO SAY
WE’RE OVERDUE
FOR ONE
’
because if you think a recession is com-
ing, your probable actions will be to
reinforce that.
Is there something about national-
ism that you think goes hand in hand
with certain economic decisions?
Patriotic narratives are more contagious.
I think angry narratives are often con-
tagious. Tribal loyalties are prehistoric.
People would tell stories in the past that
elevated the tribe and give us a reason
to fight for it as a unit. So narratives are
part of human history. Even though we
haven’t always had the Internet and so-
cial media, we have had viral narratives.
Do you think there’s going to be a
recession in the U.S.? Well, there will
be a recession. The question is when.
I’m tempted to say that we’re overdue
for one, because this expansion will be
the longest in history. That’s assuming
the economy isn’t already in recession.
I’m thinking about the narrative and
the stories I’m hearing. I think the talk
of the recession is building up. The sto-
ries are coming in which are probably
related to the trade crisis. And it’s going
back to a 1930s narrative about a tariff
war, a trade war. It’s unsettling people.
It’s causing some people to curtail their
spending. Distrust of President Trump
is building.
How do you think Trump is trying
to control the narrative on the trade
war with China? And do you think
the way that he’s framing that narra-
tive has an impact on the economy?
He is constantly generating news. It’s
what he did on his TV show. He would
send people into conflictual situations,
and then he would fire them at the end
of the show. It’s a little bit like the wres-
tling that he was involved with, where
he actually appeared in a wrestling TV
show, punching another man. It’s what
he knows. If we start a recession, it will
discredit him. And public opinion could
turn against him and make him seem not
so invulnerable. —BiLLY PeRRiGO
W
hat is narrative economics?
I define narrative economics
as the study of popular
stories that are economically relevant,
that have a moral, that are a lesson
that people will take heed of in their
economic decisions.
You write that these narratives can
and do shape the economy. Can you
give me an example from the past
of how a narrative has caused a
recession? The narrative that comes
to my mind for the 2007 through 2009
recession is the housing narrative. There
were a lot of people flipping houses.
That was a new term. And the idea that
home prices have always gone up was
encouraged by the stories of people
making a lot of money selling houses in
that environment. There wasn’t much
attention to the history of price declines.
There was no counter narrative.
How have economists failed to
understand narratives in the past?
A lot of them do understand them, but
they haven’t thought they were worthy
of entry into their pronouncements.
The problem is, as an economist you
can’t rely on what people tell you on
the street. But sometimes it does have
real relevance. The problem is we don’t
have the right kind of survey data. We
have confidence indexes, but they are
based on surveys which ask people for
their outlook in quantitative terms,
without asking about the story that is
motivating them.
The inverted yield curve has been in
the news recently. Do you think the
notion that it always precedes a re-
cession is a narrative? Yes. There’s
a chart showing inverted yield curves
followed by recessions. So maybe peo-
ple remember that visual stimulus. It’s
very direct. People have memories of
seeing it on the news in decades past.
Now it has exploded, and people are
talking about it everywhere. I’m afraid
that it will bring about a recession
Robert J. Shiller The Nobel Prize–winning
economist on the odds of recession, the trade war
with China and his new book Narrative Economics