Wired USA - 11.2019

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FLESHED OUT


The modern livestock industry
is one of the most resource-
intensive and ethically fraught
sectors of the global econ-
omy. The extraordinary land
use and methane gases pro-
duced by the beef industry in
particular will rise to unsus-
tainable levels, as more people
in the developing world add
meat to their diets. That’s why
Pat Brown and Uma Valeti are
each blazing their own path to
eliminating the livestock busi-
ness as we know it. Whether
it’s Brown’s plant-based meat
alternatives or Valeti growing
meat in tanks, we’re rooting
for both of them.

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