Harper\'s Bazaar UK - 11.2019

http://www.harpersbazaar.com/uk

One year on from creating Joy, the first Dior

scent to be launched in almost 20 years, the

French perfumer François Demachy returns

to the concept with a bolder version of

the fragrance.

‘We had a feeling that we could make the

pleasure last longer,’ explains Demachy. ‘My

personal interpretation of joy is that it can be

linked to light, and in perfume, I interpret light

through citrus notes or florals like jasmine.

Joy Intense has the same framework

as the original, but the balance is

different... It’s based on the idea of

a burst of flowers streaming forth,

as luminous as a firework.’

The original floral bouquet of rose

and jasmine from the eau de parfum

remains, but it has been given

greater vibrancy and sweetness

through the addition of neroli and

vanilla. Thus, the fragrance lingers

on the skin; the perfect opportu-

nity to prolong the joie de vivre of

the experience. BECKI MURRAY

Joy Intense, £116 for 100ml, Dior.

François Demachy on his

update to Dior’s most

modern fragrance

MY

MOODBOAR D

A look from

Dior Haute

Couture S/S 11,

a tribute to

René Gruau

Christian Dior

in 1950

Models

backstage at

Dior Haute

Couture

A/W 13

The model

Bettina

Graziani in

Dior in 1952

Alek Wek

backstage at Dior

Haute Couture

A/W 99

Above and bottom

right: René Gruau

illustrations for

Dior fragrances

PHOTOGRAPHS: PATRICK DEMARCHELIER, © HENRY CLARK/CONDÉ NAST COLLECTION/GETTY IMAGES, © SOCIÉTÉ RENÉ GRUAU, © ROXANNE LOWIT, © ROBERT DOISNEAU/GAMMA-RAPHO, ALL COURTESY OF PARFUMS CHRISTIAN DIOR

BE AU T Y BA Z A A R