Watches / STYLEA
part from the iconic Big Bang
watch, effi cient Unico
movement and proprietary
Magic Gold metal alloy,
Hublot is best known for the
many partnerships that it has
established over the years. Its Art of Fusion
motto, a guiding principle for the brand’s
operations, doesn’t just apply to product
innovation—it also governs Hublot’s marketing
efforts, which explains the extremely diverse
nature of its collaborations, which include
big names from motor racing and sports, to
art and fashion.
Arguably, the most prominent partnerships
are those rooted in sports, as evidenced by
stellar names the brand has worked with:
Usain Bolt, Pelé, as well as brands such as
Ferrari, to name a few. With such infl uential
names backing the resulting limited-edition
watches, success is pretty much a given,
whether in terms of sales or impact. But lest
we forget, Hublot has also produced some very
well-received limited-edition pieces that refl ect
its more cultured and artistic side, albeit in
a bold and contemporary manner instead of
going the refi ned and traditional route. The
watchmaker has wisely chosen to align itself
with a select group of modern art names who,
besides being well-known in their fi eld of work,
have a style that melds well with its timepieces,
be it a Big Bang or a Classic Fusion.
The Sang Bleu series, with two editions to
date, is a notable example of how Hublot has
managed to converge with an artist and emerge
with watches that not only look great, but
also incorporate the designer’s aesthetic in a
deeper way.
Yet, there are other partnerships that have
proven that a straightforward approach can
work like a charm, too. Such is the alliancePUSHING
THE
ENVELOPE
Besides linking arms with the biggest names in sports
and motorsports, Hublot has also consistently worked
with contemporary artists who unleash a new realm
of possibilities
BY TAN WEI LIN
HUBLOT HAS ALSO PRODUCED
SOME VERY WELL-RECEIVED
LIMITED-EDITION PIECES
THAT REFLECT ITS MORE
CULTURED AND ARTISTIC
SIDE, ALBEIT IN A BOLD
AND CONTEMPORARY
MANNER INSTEAD OF
GOING THE REFINED AND
TRADITIONAL ROUTE
singapore tatler. october 2019 119