2019-10-01 Singapore Tatler

Fashion / STYLE

Unless you have been living under a rock,

you would know that the Fendi Baguette is

back. The late-nineties It bag was seen under

many a fashionista’s arm at the turn of the

millennium, most notably that of actress

Sarah Jessica Parker as Carrie Bradshaw,

thestylishprotagonistofhitTVseries,

SexandtheCity.Now,itisbackinaneven

biggerway.

While the shape has remained the same,

there is a new and unexpected twist to the

Baguettegamethistimearound.Fendi

hasreleasedversionsofthebagformen,

givingstyle-savvygentsaccesstothe

fashion-forward bag. Available in three

different sizes—mini, regular and maxi—the

Baguette for men come in a wide range of

materials, ranging from nylon, printed fabric

and sheepskin. Worn around the waist,

cross-body or slung over the shoulder, they

somehow project a sportier vibe than the

women’s versions.

The campaign for these new men’s bags

includesa30secshortfilmfeaturingthree

friendsofthebrand—fashionandmusic

influencersMarcForné,LeoMandella and

Nasir Dean—as they enter the contemporary

Baguette World, surrounded by a library,

flaunting their made-for-men Baguettes. The

film was shot in the set-up of the Fendi men’s

pop-up store in Milan that opened in June.

The Fendi Baguette may not be the first

women’s bag to cross gender boundaries, but

we think it is one of the few that has done

so remarkably well. That is, it doesn’t appear

like a reinterpreted piece or look out of place

slung over the chest of a man. If you are a

guy on the lookout for a functional bag that

will instantly up your style cred, we think

the search is over—get your hands on the

new Baguette.

Fendi transforms its most iconic bag into

aucourantstyle statements for men

Bag Me

a Baguette

BY TAN WEI LIN

singapore tatler. october 2019 87