HUG IT OUT
Cuddle Therapy, a self-explanatory
alternative practice, is huge in the US,
and is the next big thing here in the UK.
This is the most primeval and profound
form of comfort that a human being can
give and receive. ‘Failing to observe
your need for human touch can have
emotional consequences,’ says Rebekka
Mikkola, founder of Nordic Cuddle
(nordiccuddle.com). At £65, a warm
cuddle can provide someone with the
connection they need to stave off the
effects of social isolation, or if you feel
that is a bit steep for a hug, go for a
cocooning massage at Aromatherapy
Associates. ‘It’s time we realised that a
platonic, caring touch can increase well-
being, confidence and empathy,’ she says.138
Beauty