Promotional FeatureWeall know that hair can make
or break how you feel about your
d a y, especially if you yearn for
a shinier, healthier-looking colour.
Jodie Hewitt, a customer assistant
from York, confessed to lacking
the courage to even try a new shade,
despite needing a self-esteem boost.
Cue Schwarzkopf Color Expert,
who we teamed up with to offer
Marie Claire readers a total style
transformation. Now, post-shoot,
Jodie reveals how her confident new
#hairhappy look has rejuvenated her
artistic ambitions, dream of building
a business, and positive sense of self.
‘My hair is naturally a very light
brown colour and although I used to
dye my hair at home regularly in my
teens, I haven’t had the courage to
colour it at all for four years,’ Jodie,
now 21, reveals. ‘I’m really drawn to
dark hair colours and loved the idea
of trying a deep purple, but I just
couldn’t make my mind up. I’m so
pleased that I finally went for it with
Schwarzkopf Color Expert’s Deep
Amethyst – it’s exactly the rich shade
I’ve always loved and I honestly don’t
think my hair has ever looked and felt
so healthy and shiny – I feel like a
completely new person!’
Having boosted her confidence,
Jodie thinks the transformation will
improve other areas of her life too.
‘We underestimate the power of hair
and how it makes you feel,’ she says.
‘Simple changes to your appearance
can really improve your mental
outlook on life and, now that I’m
so happy with my hair, I feel really
great about myself generally. It’s
emboldened me to try new things and
I’m actually thinking of starting up
my own art business now. I’m a very
creative and artistic person, and I feel
more positive about the future; evenAT-HOME COLOUR HEROESThe Schwarzkopf Color Expert
range is available from selected Superdrug stores nationwide. To
lock in colour and for stronger, healthier-looking hair, Schwarzkopf has
developed Color Expert Shampoo, Conditioner and Treatment, also
infused with OmegaPLEX Professional Anti-Breakage Technology.‘PLEX’is the new buzzword in
beauty right now, but what
does OmegaPLEX actually
doand how does it provide
protection for you and your
colour? Here’s the low-down...Micro-Bonds hold together the hair
fibrils inside each fibre and provide
hair with strength and structure.
Schwarzkopf’sColor Expert
technology, OmegaPLEX,
reinforces these Micro-Bonds,
protecting hair against up to
90 per cent less breakage
during and after colouring*. As a
result,SchwarzkopfColor Expert
delivers on its promise to leave hair
looking strong and healthy, while
also providing glossy, vivid and
long-lasting colour.Schwarzkopf Color Expert
also provides perfect grey
coverage, so you never have to
choose between colour and the
condition of your hair again.my boyfriend, and my friends and
family have noticed how my inner
confidence has improved.’
So, why Schwarzkopf Color Expert?
‘I’ve only ever coloured my hair at
home and all the other brands that
I’ve used in the past have left my hair
feeling dry and looking damaged
after one application. I always found
the colour faded fast too, even
with permanent dyes,’ Jodie says. ‘So
using Schwarzkopf Color Expert for
the first time has completely changed
my opinion on at-home colour: not
only is the Deep Amethyst shade
perfect for my skin tone, but the
OmegaPLEX formula has improved
the look and feel of my hair. Now,
people compliment me on how
healthy and shiny it looks; it feels
thicker, stronger, and smoother, too.
‘My hair used to be the thing
I worried about most when I left the
house, and every bad hair day
knocked my confidence. Now, I feel
like my hair expresses who I actually
am; I can show off my personality
through my vibrant colour and the
process has made me feel fabulous
again,’ Jodie laughs. ‘I will definitely
be reapplying Deep Amethyst to
keep the colour, and will only use
Schwarzkopf Color Expert going
forward. My hair feels stronger and
healthier than ever – and so do I.’Nowfor the
science bitÉFromleft: Jodie showcases her
luxurious, rich plum tones after
the hair transformation; applying
Schwarzkopf Color Expert in
Deep Amethyst during our shoot;
Jodie’s natural light brown colour
left her feeling ‘uncreative’DURINGBEFORE*VERSUS UNTREATED HAIR. ALL PRICES RRP