Vogue India June 2019

bya senseofprideofbeinga

partofsuchanendowedlegacy,

Pranay’seyefordetailandambitiontakes

ThakorlalHiralaltoevengreaterheights.Hehas

helpedthebrandgrowfrombeinga traditional“family

jeweller”toanempireofboutiqueswitha clearfocusonquality

workmanshipandlong-lastingrelationships.Hestaysabreast with

millennialtrendsandpreferences,bringingnuancetoclassic style, while

stillcreatingheirloom-worthytreasuresthatwillpassdownfrom one

generationtothenext.Hissteadfastvision,muchlikehisforefathers: is

oneofnocompromise.Sohecontinuestocreatetheunimaginable,

manifesttheextravagantandcraftjewellerythatis bothcollectible and

wearable,at thecoreofa stylethatis eternal.What’smore,Pranay

believesthatheritageis incompletewithoutheart.Andsohe shines on

byassociatinghimselfandthebrandwithphilanthropicactivities,

alongsidehiswife,NehaMehta.

They’vewovena richlegacy, 105 yearsofsparkling

memoriesandinimitablemasterpieces– from

classicbeautiestomoderndaymarvels.Thakorlal

Hiralalgivestheworldmorethanonereasonto

keepshiningon

ThakorlalHiralalhavestoodthetestoftimeandtranscendedbeyond

thejeweltocreatestoriesthatevokeemotion.Theyhaveputthe

spotlightona craftthatis pricelessandjewelsthataretimeless—the

onesthathavebeenadorningthemostdiscerningbridesandfamiliesof

India,andtheworld.Honouringtraditionasmuchasadmiringthe

futureofsparklingpossibilities,hereyouwilldiscoverwhatrarebeauty

reallyis.Youwillcelebrateinspireddesign.Youwillwalkawaywith

jewelsthatwillbecomethecornerstoneofeverymemoryand

milestone.Youwillshineon,todayandforevermore.Fromthe

collectionstothetrendsandthemaking-of,Voguediscoverstheworld

ofThakorlalHiralal.

ANEVERENDINGLEGACY

EveryjewelthatcomestosurfaceoutoftheThakorlalHiralalatelieris

onethatgoesdownin history.Steepedin decadesofexperienceand

tradition,it is oneoftheoldest,mostrespectedandtrustedjewellery

brandsin theindustry.

Theyear 1912 is whenit allbegan.Withitsoriginsin Kolkata,the

brandhasbeenconjuringthemostdazzlingassortmentsforovera

century.It wasShriJayantibhaiMehta,a pioneeringlegendofthe

IndianjewelleryindustrythatmadeThakorlalHiralala belovedfavourite

oftheIndianelitein the50sand60s.HissonSatishMehtaalongsidehis

wifeNeeraMehtawentontotakehislegacyforwardandestablished

thebrand’squartersin Mumbaiin the70s.

Today,at thehelmofit all,is PranayMehta,a fourthgeneration

diamantaire,whosepassionandimaginativestylesensibilitiescontinues

toenthralandadornIndia’smostdiscerningbridesandfamilies.Driven

PranayMehta

SHINING ON