ForCho,thissenseofpersonalisationandcustomisationis
currentlymissingfromtheautomotivesector.“Whetheryou’re
sittingbehindthewheelorinthebackseatofa car,whatis the
customerexperience?I havetoadmit,there’snotmuch.Perhaps
choosingthecolourofthecarbodyandseatsorselectingthetyre
sizes—butthat’sit.”
Now,Hyundaibelievesit canreinventtheentireexperience
ofpurchasing,owning,drivingorridingina car.The“StyleSet
Free”conceptaimstogivecustomersnear-totalcontrolover
theirvehicle’sstyle,feelandutilisation.Thisis madepossible
becauseHyundai’selectriccarswillbesmart,highlyconnected
andadaptablemachinesthatallowpeopletoaccommodate
theirlifestyleandneeds.Forexample,youhavetheflexibility
tocustomiseyourHyundaicartobeanentertainmentcentre,
featuring8Kresolutionscreensandin-vehiclemovieandgame
packages,ora mobileofficeorstudyareacompletewitha high-
bandwidthdatapackage,workspaceandvideopanels.
Thisrevolutioninmobilitywillgivefamiliesthescopeto
adjusttheirvehicleastheywouldtheirhome—dependingontheir
changingneedsorcircumstances.“I’mconfidentthatcarsasa
livingspacewillbethenextevolutioninfuturemobility,”saysCho.
“And‘StyleSetFree’willallowyoutopersonaliseyourcar,justas
youwouldmakea roomyourownplace.”
THERIGHTKINDOFCONNECTION
Beyondthephysicalenvironment,harnessingthepowerof
connectivityis attheheartofHyundai’sethosof“Connected
Mobility”.Thismeansthatpeoplecanconnecttowhoandwhat
matterstothem,evenwhentheyareonthego.Forexample,
autonomoustechnologyfreesdriversfromtheneedtofocus
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Healthycar,healthyyou
Hyundai’svisionof“ConnectedMobility”meansyourcarwilltake
noteofyourbiometricinformation,trackyourphysicalconditionand
providea healthyenvironmentthatis customisedforyou.
Thecarwillremoveodour,dustandbacteria,automatically
adjusttemperatureandhumidityinconsiderationoftheseason
andweather,andchangethelighting,musicandsmelltobetter
reflectyouremotionalstate.Thisis alltoensurethatthetimespent
inthecaris ashealthy,relaxingandpleasurableaspossible,andall
customisedtoyouruniqueneeds.
on the road. However, this is not an abdication of responsibility.
Rather, for drivers taking frustrating and time-consuming
journeys in heavy city traffic, the ability of Hyundai’s vehicles to
communicate with infrastructure, other vehicles and pedestrians
reduces stress and fatigue. In fact, by 2030, Hyundai plans to roll
out total autonomous driving—where the car’s system is in control
on any road or situation and the driver never has to interfere.
This freedom to not drive gives the driver the same flexibility
of choice as the vehicle’s occupants. In the car, they have the time
and freedom to make use of the car’s always-on connectivity.
For example, you can use the vehicle’s car-to-home technology
to take control of the electronic devices in their home, improve
productivity at work via the car’s secretarial functions, or use in-
car apps to browse and make purchases online.WHY “CONNECTED MOBILITY” MEANS QUALITY TIME
This ability to look beyond the vehicle—to focus on the time, rather
than just the journey—is the key to “Connected Mobility”. For some,
quality time may actually occur in the car itself. For others, the
ability to get something done while on the move will subsequently
free up valuable minutes later in the day. This is time that can be
spent with friends and family or even just unwinding alone.
As Cho explains, “In the past, people sought quality products.
But now this has shifted to quality experiences. We hope that with
more quality time, people may be able to feel more connected
with others and with themselves.”